1. Your homepage title is unclear
If your <title> tag is something like:
❌ “Home | Welcome”
❌ “My blog”
Google can’t understand the real name.
Use:
✔ Your Brand Name
2. Your site is still too new
Even if crawled, Google needs time to:
index properly detect brand signals
verify site reputation. New sites usually show only the URL, not the sitename.
3. Missing or incorrect Schema (Site Name Structured Data)
Google uses this to understand your official site name. You must include JSON:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://yourwebsite.com/",
"name": "Your Site Name",
"alternateName": "Your Alternative Name"
}
</script>
4. Wrong domain setup
If you use:
www, m, web, naked domain example: (example.com) or non-www. Choose to use only one this.
HTTP and HTTPS versions
multiple duplicate versions
Google may get confused about the main domain sitename won’t appear. Use one version.
5.Google has chosen its own name for your site
Sometimes Google ignores your schema and selects another name (or none) if:
-Your name is not unique
-There is a conflict with another brand
-Your brand name does not match your domain


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